They are available in conveniently sized 11.5-ounce bottles and contain 30 grams of high-quality dairy protein, 2 grams of sugar, 150 calories, and eight essential vitamins and minerals.įairlife’s Good Moo’d brand is said to contain 25% less sugar than the leading lactose-free milk.įairlife says the ready-to-drink shakes are available in Chocolate, Salted Caramel, Coffee, and Vanilla flavors. The Chicago-based company says it combined ultrafiltered milk with natural flavors to create the shakes.
“Hart Dairy’s greater levels of omega 3s, CLA, and antioxidants have proven to be attractive to nutrition-seeking families and health- consumers,” he adds.įor its part, Fairlife LLC added Fairlife Nutrition Plan nutritional shakes, which offer healthful benefits. Konovalov agrees, noting that many shoppers look for value-added milk products that offer something beyond traditional dairy. “And while milk sales trends have slightly declined, consumers were reminded that there is so much good about dairy milk: It is nutritious, and there is something for almost everyone’s wellness and taste needs,” he points out.Īccording to Meenakshi Trehan, vice president of brand management and innovation for La Farge, Wis.-based Organic Valley, the pandemic created a collective “lived experience” of having “wellbeing severely at risk.” Because of this, many consumers are opting for food and beverages that feature health benefits. LLC, dairy exploded in popularity during the pandemic.
Whole milk dollar sales were $4,838.7 for the same period.Īccording to Rick Beaman, vice president, Hiland Dairy/Joint Ventures for Springfield, Mo.-based Hiland Dairy Foods Co.
We noted in our November 2019 State of the Industry issue that dollar sales in the refrigerated skim/low-fat milk subcategory totaled $6,926.4 million during the 52-week period ending Aug, 11, 2019, according IRI data. The data do show a retail sales increase from pre-pandemic times.
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